Premium Labs Privacy Policy

Our Privacy Commitment

At Premium Labs we know how important it is to protect your personal information. We want to ensure every customer experience is safe and secure. In keeping with that goal, we have developed this Privacy Policy to explain our practices for the collection, use, and disclosure of your personal information.

What we collect

At Premium Labs, we collect two types of information: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.

Your Consent

Premium Labs will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by law. When you choose to provide us with your personal information, you consent to the use of your personal information as identified in this Privacy Policy and as may be further identified at the time of collection.

Non-Personal Information

Device Information (Non-personal) does not identify you as an individual. For example:

  • We may ask you for your postal code to assist us with shipping;
  • We may collect certain non-personal data when you visit our website, such as The type of browser you are using or the referring URL; or
  • We may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes.


You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the product that you requested.

How We Collect Information

Collected From You

Listed here are some further examples of the ways that we collect personal information directly from you and how we use it.

Our goal is to ensure that you are completely satisfied with your purchase. In order to do this we use the Order information collected to fulfill any orders placed through the Website (i.e. processing payment, arranging for shipping and sending invoices/order confirmations) Additionally, we use the Order information to communicate with you,  screen orders for potential risk or fraud and  may require you to produce photo ID for verification purposes.

Our Website

Our website can be browsed anonymously. We use your browsing history and personal information to display interest-based advertising that is relevant to you. We may also share your anonymous browsing history from our website with third parties to provide relevant specials. They may combine this information with assumptions based on the other websites you have visited in order to tailor ads to you.

To engage in certain special features or functions of our website, or to order products from our website, you may be asked to provide certain personal information, such as your name, email address, postal address, telephone number, or credit card information. We use this information to create your account, contact and correspond with you about your order, respond to your inquiries, and monitor functions of our website that you choose to use.

Sign-Up for Newsletters or Updates

Premium Labs may send newsletters and promotional communications. You can choose to stop receiving these communications at any time. Each marketing or promotional email we send to you will include a link or other method to quickly and easily unsubscribe and decline further similar emails. You may also use the unsubscribe link included below under the heading "Unsubscribe.”

Collected Automatically

In some cases, we automatically collect certain non-personal information.

When using our website, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Website, the Internet address of the Website from which you linked directly to our website, the operating system you are using, the sections of the website you visit, the website pages read and images viewed, and the content you download from the website. This information is used for website and system administration purposes and to improve the website.


The Website uses "cookies", a technology that installs a small amount of information on a Website user's computer to permit the Website to recognize future visits using that computer. Cookies enhance the convenience and use of the Website. For example, the information provided through cookies is used to recognize you as a previous user of the Website (so you do not have to enter your language preference every time), to offer personalized Web page content and information for your use, to track your activity at the Website, to respond to your needs, and to otherwise facilitate your Website experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Website and your ability to access certain features of the Website or engage in transactions through the Website.

Web Site Tracking Information

We may use web beacons or pixel tags to compile tracking information reports regarding Website user demographics, Website traffic patterns, and Website purchases. We may then provide these reports to advertisers and others. None of the tracking information in these reports can be connected to the identities or other personal information of individual users. For our own research purposes we may link tracking information with personal information voluntarily provided by Website users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Privacy Policy.

Links to Other Web Sites

Our Website may contain links to other Websites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another Website or Internet resource. Premium Labs has no responsibility or liability for, or control over, those other Websites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other Websites to learn how they collect and use your personal information.

How we use the information we collect

Premium Labs may use your personal information for a number of different business purposes, for example to:

  • Fulfill orders and requests for products or information;
  • Process warranty order
  • Detect and protect against fraud and error;
  • Establish and manage your accounts with us;
  • Track and confirm online orders;
  • Deliver products;
  • Track and analyze your purchases and preferences to better understand your product needs and eligibility;
  • Market and advertise products;
  • Communicate things like special events, promotions and surveys;
  • Tailor our online content or in-store offerings to you based on your interactions with us and your preferences;
  • Conduct research and analysis;
  • Operate, evaluate and improve our business; and
  • For other purposes as described in this Privacy Policy.


When is Your Information Removed?

We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. We have retention standards that meet these parameters. We destroy your information when it is no longer needed, or we remove your personally identifiable information to render it anonymous.

How We Share Your Information

Premium Labs does not sell or rent our customers’ personal information to any other party. However, in the normal course of business we may share some of your personal information within our corporate family and with third parties acting on our behalf or as permitted or required by law.

Service Providers

Premium Labs has taken precautions to prevent the fraudulent use of your information on our Websites. Premium Labs has adopted industry standard authentication procedures to ensure your protection while shopping with us online. This includes, but is not limited to, contacting financial institutions or credit reporting agencies to ensure the authenticity of your credit card and to validate your credit card billing information.

Legal Disclosure

Premium Labs may disclose your information as permitted or required by law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of improper or unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies.

How we protect your information

The security of your personal information is a high priority for Premium Labs. We maintain appropriate safeguards and current security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information.

SSL Technology

Our Website uses encryption technology, such as Secure Sockets Layer ("SSL"), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card number.


Minors are strictly prohibited from entering this website. The Site is NOT intended for individuals under the legal age to purchase nicotine products in Canada and the United States. By entering your age verification information you are confirming you are of age to purchase nicotine products based on your provincial requirements. You are also accepting the terms and conditions of our website.

Choosing a Password

When you create an online account on our Websites, you need to select a personal password. To maximize your level of protection, you should choose at least 6 characters including a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and any account information. Premium Labs will never send an unsolicited communication asking you for your password or requesting that you update your account credentials.

How You can Protect Your Information

Steps to protect your online accounts: 

1.   Create a Strong Password
•    Create a unique password for this website and don't re-use passwords
•    Don't use a single word, even if you use letter substitutions
•    Longer is better; sentences are okay as long as they're not a well-known or well-used phrase
•    Include numbers and special characters (&, !, " are a few examples) to make your password     even stronger 
•    Passwords are case-sensitive, so use a mixture of upper and lowercase letters
•    Don't use information easily found on the Internet (for example, personal information that could be found on Facebook, Twitter or other social media platforms)

2.    Change Passwords Often
You should change your password every 90 days to help protect your account.

3.    Use Different Passwords Across Websites
Don't use the same username and password combination for multiple websites.

4.    Check Your Credit Card Charges
Stay vigilant about ensuring all your charges are legitimate. If you see any suspicious charges, contact your credit card or bank and the retailer through which the order was placed to have the charges removed and, of course, change your sign-in information on any compromised account.

5.    Use Anti-Virus Software
Install anti-virus or anti-malware software from a reputable company.

6.    Be on the Lookout for Phishing and Smishing Scams
Attempts at obtaining personal information from consumers for use in committing fraud are on the rise worldwide. Individuals trick consumers into revealing personal information by posing as legitimate businesses. Premium Labs is the target of many of these scams today and consumers are receiving e-mails and texts containing these fraudulent offers. Consumers can protect themselves from these schemes by being on the lookout and knowing when to disregard this type of activity.


To accommodate changes in our services, changes in technology, and legal developments, this Privacy Policy may change over time without notice to you. We may add, change, or remove portions of the Privacy Policy when we feel it is appropriate to do so. We encourage you to review our Privacy Policy periodically. Each time you submit personal information or use our services you agree to be bound by the then current terms of the Privacy Policy. Whenever we update the Privacy Policy we will change the date to indicate when the changes were made.